After nearly 30 years as a top-notch professional and entrepreneur in the marketing sector, Eduardo Sonoda is celebrated as a marketing industry guru. Among his top accomplishments is founding Eduardo Sonoda Advisory, a first-class marketing firm that now serves Inc. 5000 companies. In addition to this, he has been the brains behind some of the unique marketing strategies that the companies have implemented over their last two decades. During a recent interview with Forbes, Sonoda took a deep dive into marketing trends.
What are the forces behind marketing trends?
This marketing guru mentioned that either internal or external factors could influence marketing trends. Some of the internal factors are finances and production. He stated that a business with massive financial muscles could quickly adopt a robust marketing campaign. Additionally, companies adopt different marketing strategies when launching new products.
Eduardo Sonoda stated that, on the other, external factors impacting marketing trends include the economy, competition, sociocultural considerations, and demographics. He pointed out that businesses adopt different marketing strategies when the economy is flourishing well to when the economy is failing. Moreover, having a highly competitive business environment means that enterprises rely on various marketing strategies to attract more customers. The Eduardo Sonoda Advisory founder clarified that different markets have different sociocultural preferences that must be considered when coming with marketing campaigns. Additionally, the demographics of a market will also determine the marketing strategy that a company will use.
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What are the most promising marketing trends today?
This accomplished entrepreneur mentioned that the last two years had been particularly challenging for businesses. As a result, many companies have had to shift their marketing strategies. Eduardo Sonoda pointed out that the most promising marketing trends at the moment are businesses getting into innovative partnerships and increased customer participation. He said that companies are also coming up with marketing campaigns geared towards building customer trust and making human connections.