Miki Agrawal is the woman behind Tushy, a company that specializes in toiletry systems for women and men. The article starts with Miki’s background: she was born in India and grew up in Canada before moving to New York City to work as an investment banker at Goldman Sachs. She then became a hedge fund manager at Point72 Asset Management before quitting her job last year. In this article, we’ll explore Miki’s story and how she got started with Tushy!
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The article makes the point that female needs in toiletry systems aren’t catered to like men’s are. Miki Agrawal decided to create a system that caters specifically to women’s unique hygiene and health needs, such as using wipes instead of toilet paper. Women often regulate their bathroom habits depending on how they feel- whether it be due to menstruation, pregnancy, stress or other reasons. The idea of an all-in-one kit that can be used for any situation is what made Miki think to create Tushy!
Logo, colors, and font.
You will feel SO much stronger about your business if you can clearly make these decisions as soon as possible.
— Miki Agrawal (@twinmiki) January 14, 2022
The article points out that Tushy is a small business, but they have big celebrity endorsements. Stars who use and endorse Tushy include Miley Cyrus, Chrissy Teigen, Rachael Ray and more! But as with any startup business, it’s not easy to keep up with demand. Miki Agrawal says she had to convince her dad to move back from India and help Tushy keep up with their supply!
Miki Agrawal grew up in Calgary, Canada, which is where her company Tushy was born. Now she splits her time between New York City and Los Angeles! Miki’s goal for Tushy is to make it a household name by 2020. She believes that there are 500 million women in the world who need this product, so if she can convince even 10% of them to use Tushy daily, that could be a huge business!
The article points out that Miki has been in the news before founding Wink Soap. It was a company that created soap from recycled coffee cups and single-use items.