Eduardo Sonoda Takes a Deep Dive into Marketing Trends

After nearly 30 years as a top-notch professional and entrepreneur in the marketing sector, Eduardo Sonoda is celebrated as a marketing industry guru. Among his top accomplishments is founding Eduardo Sonoda Advisory, a first-class marketing firm that now serves Inc. 5000 companies. In addition to this, he has been the brains behind some of the unique marketing strategies that the companies have implemented over their last two decades. During a recent interview with Forbes, Sonoda took a deep dive into marketing trends.

What are the forces behind marketing trends?

This marketing guru mentioned that either internal or external factors could influence marketing trends. Some of the internal factors are finances and production. He stated that a business with massive financial muscles could quickly adopt a robust marketing campaign. Additionally, companies adopt different marketing strategies when launching new products.

Eduardo Sonoda stated that, on the other, external factors impacting marketing trends include the economy, competition, sociocultural considerations, and demographics. He pointed out that businesses adopt different marketing strategies when the economy is flourishing well to when the economy is failing. Moreover, having a highly competitive business environment means that enterprises rely on various marketing strategies to attract more customers. The Eduardo Sonoda Advisory founder clarified that different markets have different sociocultural preferences that must be considered when coming with marketing campaigns. Additionally, the demographics of a market will also determine the marketing strategy that a company will use.

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What are the most promising marketing trends today?

This accomplished entrepreneur mentioned that the last two years had been particularly challenging for businesses. As a result, many companies have had to shift their marketing strategies. Eduardo Sonoda pointed out that the most promising marketing trends at the moment are businesses getting into innovative partnerships and increased customer participation. He said that companies are also coming up with marketing campaigns geared towards building customer trust and making human connections.

 The Alterations Mahmoud Khattab did to survive the Pandemic

To survive the Pandemic, it required CEOs to have the necessary grit and renew their strategies to maintain operations in the market. In their response to the COVID-19 –bred business operations emergency, many CEOs had to channel their resources and energy towards responding to its effects. It includes altering their operations by providing the needed supplies and services. For instance, clothing manufactures made masks and PPEs, chemical firms made hand sanitizers, and transportation companies used their planes and ships to deliver the ventilators.

Mr. Mahmoud Khattab is the chief executive officer of Precision MD, driven by the urge to serve humanity. He is anticipating an economic boom that will result from the mass vaccination programs running in different regions. Despite the challenges met during the Pandemic, his focus remained.

Moreover, Mahmoud Khattab had to look for new markets for opportunities to enable him to grow. A huge junk of CEOs is expecting their company’s revenue to go back to their initial income levels before the Pandemic, while the rest think it will take a little longer. This shift involved looking for new markets as sources of opportunities through the new mechanisms formulated. As cost-cutting falls, the workforce rises in the priority list in the second shift. Recent emphasis on unique areas was put and relinquished others. For instance, the labor force gained momentum.

This rapid rise of the labor force confirms his acknowledgment of the role of skilled talent in enabling organizations to grow. The cost management dropped, although it remains among the priorities of most firms. Finally, the third shift is investments in digital development motives. It involves increasing investments in the digital abilities of the firm. The facilities, capital equipment, and property plunged due to the impact of hybrid work models on facility needs. The legal, compliance and risk management, marketing, and hiring also significantly declined. Learn more about Mahmoud Khattab on Healthgrades

 Brandon Taubman Boosts Real Estate Sales With Science

When asked to name a scientific discipline, most individuals think of biology or chemistry. Although data science is not as widely known, it has as much influence on modern life as more popular scientific disciplines. Brandon Taubman is a data scientist who harnesses the power of data science to boost commercial real estate profits.

Taubman’s current professional venture is as the Chief Information Officer at Stablewood Properties. This commercial real estate company boasts a $20 Billion annual market share in this lucrative industry. Brandon Taubman and his team of professional data scientists work alongside seasoned real estate professionals to maximize profits while minimizing risk.

In the commercial real estate world, success depends on making accurate predictions. Real estate companies typically consider only a few factors when analyzing the market for profitability. On the other hand, Taubman prefers a comprehensive approach and examines every possible facet.

Boil the ocean” is the phrase Taubman uses to describe his approach to considering a potential real estate investment. When he and the other Stablewood data scientists analyze a piece of commercial real estate, they focus on potential growth in demand, population, and income. By examining long-term data, the Stablewood team can get a glimpse of a property’s future growth.

Brandon Taubman revealed the value of data in a recent interview: it is a “structured interpretation of history.” In Taubman’s world, structured data can do more than provide an enhanced understanding of the past; business leaders can use it to help build the future.

At Taubman’s previous position, the information innovator made the Houston Astros into a World Series-winning team by providing the data they needed to make better playing decisions. As Brandon Taubman continues his work with Stablewood Properties, investors are eager for similarly candid portraits of prospective investment properties.

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 Laws Marwan Kheireddine helped to draft

Marwan Kheireddine once served as a minister for the state in Lebanon. Under his leadership, there were several laws he helped draft. The laws played a great role in strengthening the financial sector in Lebanon. People face several issues as they try to access financial services from Lebanon. He is highly experienced in dealing with different issues. His ability to come up with the right laws played a crucial role in achieving great success as a banker and a minister. Follow Marwan Kheireddine’s Twitter

Cross-Border Cash Limitation Law

There are several laws that Marwan Kheireddine helped formulate. Among the laws he played a great role in formulating is the gross border cash limitation law. Lebanon has the best laws that regulate the financial sector in the region. His ability to develop the right laws contributed to making the country grow in its financial sector. Working with other stakeholders contributed to making him achieve success.

Capital Markets Law

The capital markets law in Lebanon is among the laws that Marwan Kheireddine helped formulate. The different steps he took to draft the law played a crucial role in making the banking sector in Lebanon stay secure. He is a highly reliable expert who has been very practical in coming up with the most effective strategies that have contributed to making him grow the financial sector in Lebanon. His draft laws where of great help to the economy.

Anti-Money Laundering Law

It is another law where Marwan Kheireddine played a crucial role. Many people are eager to do business in Lebanon, and they are safe because of the antilaundering laws. The law protects citizens against the effects of money laundering. He knows how the financial sector works, and that is why he came up with the right laws. His contribution to the company’s financial sector has been of great help in making the sector stay secure.

The Growth of Brazilian Billionaire Edgard Corona

Edgard Corona was born in Sao Paulo in 1950 and he is the founder of Bio Ritmo and SmartFit. His first business was buying pens and pencils wholesale, reselling them to classmates at high prices during school hours.

He got a store credit from a shop, and he used it to buy watches, which he resold at a profit with a bonus of free watches. He founded SmartFit in 1998, the most prominent fitness company in Brazil and Bio Ritmo in 1991.

Edgard Corona has helped revolutionize not only the fitness industry but also Brazilian culture. He has sold over 6 million memberships and opened 100 locations throughout Brazil, Chile, Colombia, Mexico, Panama, Peru, and Portugal. Edgard’s fitness business offers personal training sessions after opening up a contract that promises monthly visits to the club. Edgard believes that this type of intimate relationship with his customer base enhances their personal and financial growth.

Edgard takes more of an educational approach to running his business; he wants his customers to understand what they are doing before they begin on their path to better health. Edgard has also recently moved to Miami and runs his international business from there. Edgard’s SmartFit is now the biggest franchise in the fitness industry.

Edgard Corona has not received any major awards or recognition; Edgard prefers to let his work speak for itself. Edgard earns over $450 million a year, and his net worth is around $100 million, but Edgard says that money does not generate happiness. He would instead focus on what truly makes him happy, which is expanding both nationally and internationally. Edgard Corona has opened up 300 locations all over Brazil and Latin America, with plans of opening 100 more before 2020 reaches its final quarter. Go Here for related Information.


Alpha Group was founded in 2002, in the United Kingdom, by a British-Indian Entrepreneur called Bhanu Choudhrie. The firm is a private equity company with big stakes and interest in developing markets, including aviation, healthcare, hospitality and real estate.

The company works to help start-ups get on their feet and other already established companies to get into the new market territory. C&C Alpha is very particular about firms that they partner with and this is because partnerships require a lot of time and energy to operate smoothly.

In 2006, Bhanu Choudhrie joined the airline industry and started the Alpha Aviation Group, a subsidiary of C&C Alpha that trains commercial airline pilots using Multi-Pilot Licensing. MPL uses simulator training, effectively cutting down on in-flight training for pilots from 230 hours to 70 hours.

This translates to approximately two years which is a significant reduction from the five years that pilots had to undergo training using traditional methods. Similarly, this reduction in time from simulator training has led to reducing costs used in pilot training. Alpha Aviation Group now meets the needs of all the budget airlines that send in their pilots for training and has made it possible for airlines to increase their fleet size.

Bhanu Choudhrie also believes in giving back to society. His philanthropic works focus on helping children and young adults, abled or disabled, to realize their dreams. He has participated in several charitable works, including sponsoring EMS, the Emerging Markets Symposium held by Oxford Green College every year.

The symposium organizes research and policies in developing economies angled toward tackling human welfare issues. Bhanu Choudhrie was also the chair for the Commonwealth Games advisory board in 2010 when the games were held in India that year. He says that it is a Hindu philosophy that when you give more, you receive more. Bhanu Choudhrie’s: Facebook Page.

The Works of Simon Denyer

Simon Denyer graduated from Trinity College with honors in economics. He is a Pulitzer Prize-winning journalist who has been traveling the world as a foreign correspondent for over 25 years.

Simon worked as a correspondent and anchor for Reuters Television in New York and London from 1994 until 1997. In 1997 he became Deputy Bureau Chief in East Africa for Reuters and continued that position through 2001.

In January of 2002 Reuters gave him the title of Bureau Chief in Pakistan and Afghanistan. Two years later he became India Bureau Chief in New Delhi.

Ten years later in 2014 Simon penned a book titled Rogue Elephant which reveals much about Indian politics and how the people there are finally demanding to be heard. After a couple of years in India, Simon became Bureau Chief in Washington while still working for Reuters.

The Washington Post gave Simon Denyer the position of China Bureau Chief in Beijing in June of 2013 where he stayed until June 2018. From April 2020 through July 2020 Mr. Denyer held the title of Adjunct Professor at Hosei University.

Sophia University gave him that same title in October of 2020 while the Washington Post made him the Japan and Korea Bureau Chief in July 2018 where he stayed until August 2021. Simon Denyer is one of a group of Washington Post journalists who were awarded a Pulitzer Prize in Explanatory Reporting for a series of articles that warn about the severe consequences of global warming on the planet. Refer to this page for additional information.

Jason Hughes Supports the Citizens of San Diego With Smart Negotiations

Jason Hughes is the owner of Hughes Marino, also operating as both CEO and chairman. He obtained an MBA in property finance from the University of San Diego and a BS in business administration from Pepperdine University. Also, he has participated in many executive programs, including ones taking place at Harvard University and UCSD’s Rady School of Management. The first step in Jason Hughes´ career was working for Cushman & Wakefield in Los Angeles. 


Afterward, Hughes relocated to San Diego and spent the next three decades representing all types of tenants in their purchase and lease negotiations. Hughes Marino is recognized as the largest exclusive tenant/buyer representation firm in the San Diego area. With the aid of his wife, Shay, Jason Hughes is dedicated to adding guarantees to every service performed which will strengthen customer relationships. He was the voice behind the Dual Agency Disclosure bill that was signed into California law by Governor Brown in 2014. 


This law provides fairness and transparency for commercial tenants by requiring brokers to state any conflict of interests they have when representing both tenants and landlords. Jason Hughes has experience negotiating in the market, including expansion and contraction negotiation, lease and loan workouts, and build-to-suit developments. The transactions he has closed represent properties in Sorrento Mesa, Downtown San Diego, and Carmel Valley. Jason Hughes has given time to charity, some of the highlights being donations to the Child Abuse Prevention Foundation and former business council member of the San Diego Museum of Contemporary Art.

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The Changes In This Year’s Gaming Event And Min-Liang Tan’s Contribution


The annual gaming event is happening this month. However, there are slight changes in this year’s event. One of them is the unveiling of new hardware from Razer, one of the leading gaming firms globally. The reputable company has been working on the hardware for some time using the latest technology, and its CEO believes it will significantly transform the industry.

In this year’s event, Min-Liang Tan will have the privilege of giving the opening speech, which is the first time Razor has had this privilege since the gaming event started. The event brings together the most reputable gaming companies from different countries. Therefore, Razer getting the honors to give the inaugural remarks is an enormous privilege. Besides, it is an excellent opportunity to showcase their innovation that will make gaming better.

The 2021 gaming event will happen live and through the internet. That will enable more people to attend the event, especially in countries where there are movement restrictions.

When giving the keynote speech, the Razer CEO will share the stage with other gaming experts who will also introduce their gaming innovations. Besides, viewers from the live event and those watching from different locations will engage the organizers. Gaming fans can watch the event through all Razor social media pages and other streaming platforms.

Razer has built a good reputation all over the world during the years it has been operating. Today, the reputable gaming brand has millions of clients on different continents. Its products that offer various solutions to gaming fans have facilitated its success. Refer to this article for additional information.

Min Liang Tan is a professional lawyer who has acquired the relevant certificates to offer legal services from the university. However, he has not provided legal services for the last 15 years since he started working for the gaming company. However, since he made the career switch, Min-Liang has enjoyed more success and achieved more than what he achieved in his legal profession.


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Greg Blatt: The Passionate Guru That Revolutionized The Corporate Sector

Greg Blatt extended solid skills and leadership in multiple prominent companies, including Tinder and Match Group at IAC, contributing to these firms’ high performance and expansion. As a CEO, Blatt recognizes the significance of being driven by passion when undertaking these professional assignments.

Greg Blatt consistently leverages positions to ensure they attain professionalism. Since at a younger age, Blatt realized the significant relation between interest and success in a professional career. With a therapist mother, and a father figure focusing on exports, he was open to explorations since as a child.

Blatt completed his high school studies and attained a Bachelor’s degree in education in Literature from the prestigious facility of Colgate University. Then, he went on to adventure on different passions for his professional career. Greg Blatt utilized his time to move around the world to settle on the right venture.

He set foot in Telluride, France, and even San Francisco to try out different interests and job opportunities. Unlike most of his age groups, who made further leaps without sufficient exploration, Blatt saw the significant need for a deep career calling.

He was significantly interested in joining law school and, fortunately, got an acceptance letter to join the coveted Columbia University Law School. Greg Blatt saw a law institution as physical training for the brain. He enjoyed case analysis and employing logic besides reasoning in arguments.

Greg Blatt grew a tremendous interest and specialization in the corporate law space, acquiring a Juris Doctor Degree studies from Columbia University Law School. After his studies, he got a position at a high-end law-practicing firm in New York known as Wachtell, Lipton, Rosen & Katz.

He performed well and established a significant reputation within the industry. The exceptional leader continued interest and passion made him produce elegant assignments with the specialty. He had formed a homely base while in New York and broadened his interests and creativity to entertainment law. Since then, Greg Blatt has been transforming leadership in companies with his enormous creativity. Refer to this page for additional information.


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