The Growth of Brazilian Billionaire Edgard Corona

Edgard Corona was born in Sao Paulo in 1950 and he is the founder of Bio Ritmo and SmartFit. His first business was buying pens and pencils wholesale, reselling them to classmates at high prices during school hours.

He got a store credit from a shop, and he used it to buy watches, which he resold at a profit with a bonus of free watches. He founded SmartFit in 1998, the most prominent fitness company in Brazil and Bio Ritmo in 1991.

Edgard Corona has helped revolutionize not only the fitness industry but also Brazilian culture. He has sold over 6 million memberships and opened 100 locations throughout Brazil, Chile, Colombia, Mexico, Panama, Peru, and Portugal. Edgard’s fitness business offers personal training sessions after opening up a contract that promises monthly visits to the club. Edgard believes that this type of intimate relationship with his customer base enhances their personal and financial growth.

Edgard takes more of an educational approach to running his business; he wants his customers to understand what they are doing before they begin on their path to better health. Edgard has also recently moved to Miami and runs his international business from there. Edgard’s SmartFit is now the biggest franchise in the fitness industry.

Edgard Corona has not received any major awards or recognition; Edgard prefers to let his work speak for itself. Edgard earns over $450 million a year, and his net worth is around $100 million, but Edgard says that money does not generate happiness. He would instead focus on what truly makes him happy, which is expanding both nationally and internationally. Edgard Corona has opened up 300 locations all over Brazil and Latin America, with plans of opening 100 more before 2020 reaches its final quarter. Go Here for related Information.