OSI is a global supplier of value-added protein items. The company has branches in Europe, China and United States alongside other 17 countries ranking it among the leading global distributors of food products.
David MacDonald, the president of OSI Group acknowledges that running a global company is not an easy task. Differences in culture, government regulations, and consumer taste influence the operations of the business in different regions.
To succeed in different markets occupied by OSI group, David McDonald OSI Group uses the approach of local management the company’s in areas of operation. Local management teams understand the taste of the communities they serve and ideally develop solutions that best fit an individual community. Local management teams work in connection with a team that networks the offices and plants across the globe to enhance the success of the company. ISO collaborates with the consumers and suppliers to ensure it meets the desired consumer choices. The partnership further extends to equipment manufacturers to ensure they develop appliances that produce qualify and safe products for the market.
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OSI started its operations in China over 20 years ago. Over the years, the company has grown with the country’s economy with eight operational factories and two under construction. The company targets to become the leading producer of poultry products in China with the completion of the new facilities. McDonald cites China as the biggest consumer of the company’s products with its overwhelming population that continues to grow. The country is also home to some of the biggest clients served by the company among them Starbucks, Subway, Yum, Saizeriya and MacDonald’s.
Alongside the Chinese market, the company also seeks to expand its operations in Europe. Acquisition of Baho Food, a leading European food supplier in 2016, serves as a big boost to its expansion. McDonald cited the acquisition as a big compliment to the OSI’s menu that not only boosts its presence in the European market but as also serves to meet the diverse and ever-evolving taste of the consumers. According to McDonald, ISO kept employees of Baho Food after the acquisition for their contribution in the planning of growth strategies required for the European market.
Find more details about David McDonald: http://www.osigroup.com/wp-content/uploads/Flagship-Europe-Press-Release.pdf.