3 Ways to Assess Your Company’s Customer Experience Marketing Campaign

Every company has their own way of conducting business today. It does not really matter if it is a brick and mortar facility or an online store; many companies have their own unique way of dealing with the customers that they serve. However, if your company wants their business to be successful, it is very important that their employees within their organizations know how to provide the optimum positive customer experience for each individual that is served. In fact, without a solid and sound campaign in this area, there is a huge possibility that the business will not only be beat out by the competition but the doors of the company may be closed forever.

With this in mind, it is essential that you assess your customer experience in advance so that you can make any modifications that are needed to continue to thrive well in this competitive global business economy. So, here are 2 ways to assess your company’s ecommerce customer experience.

#1. Utilize the tools that artificial intelligence Provides

Artificial intelligence is changing the face of a wide range of different things in the business world. With this type of technology, things are being done much faster, effectively and efficiently. So, when companies use this kind of technology to improve their ecommerce customer experience, they will not only save money in hiring additional outside resources but time in completing processes that need to be done quickly. Having said that, when a company wants to take advantage of a comprehensive ecommerce customer experience strategy, they will have a chance to incorporate AI in these plans. For instance, AI is used to collect, store and analyze massive amounts of information. Therefore, when it comes to storing information on an individual customer, this can be done with ease and no unnecessary hassles in collecting data via manual efforts. Artificial intelligence will also make it much easier to analyze customer information so that the customer experience is much richer. Specifically, when it comes to recommending different items based on the customer’s previous past purchases.

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Address the Customer my Name

Based on several research studies, it is not uncommon for most people to love hearing and seeing their own name. Therefore, whenever this type of marketing campaign is being deployed, each individual buyer can be addressed by their name when recommendations are being made. AS a result of the personalization in purchases, the business can gain favor with the individual by offering discounts and other related tangible benefits when they buy online.

How Jim Larkin Improved The Lives Of Irish Workers

Some historians have said that the modern day workers movement began with the founding of the Irish Transport and General Workers’ Union in 1907. It was founded by Jim Larkin who was an Irishman that had grown up in a blighted neighborhood in Liverpool. Learn more about Jim Larkin: http://spartacus-educational.com/IRElarkin.htm and http://www.irishexaminer.com/lifestyle/artsfilmtv/books/the-definitive-biography-of-big-jim-larkin-372254.html

His aim was to improve the lives of workers in all industries such as no more than 8 hours of work a day, unemployed people being given jobs, compulsory arbitration courts to settle disagreements between workers and owners, and pensions for everyone past the age of 60 among other issues.

From 1907 to 1912 he called a string of strikes at different Irish employers. During this time the union grew from 5,000 members to 15,000. His biggest and most effective strike, though, occurred in 1913. Read more: James Larkin | Ireland Calling and Jim Larkin | Wikipedia

This was known as the Dublin Lockout. 100,000 workers walked off the job and refused to return until their conditions improved. The strike lasted 8 months and the business owners finally bowed to pressure and gave what the workers were asking for.

The next year he left Ireland for America. He was very much against World War 1 which had just started and wanted Ireland to stay out of it. He went to America in order to raise money for this cause. He traveled the country as a public speaker.

He was arrested, though, in 1919 during the red scare. The charge against him was “criminal anarchy” and he was jailed in Sing Sing Prison in the state of New York. In 1923 he was released from prison and then deported from the country. He ended up back in Ireland where he resumed his worker organizing work.

Back home in Ireland, Jim Larkin started another workers union called the Workers’ Union of Ireland. He worked on housing problems in Dublin and did what he could to help workers.

He became a politician and was elected to represent North East Dublin for the Labour party. In December 1946 he fell through the floor of a union hall that was being repaired. He was in the hospital for over a month before dying on January 30 1946.

The Achievements of Adam Milstein

Adam Milstein is well known for his great philanthropy work. He is among the most prominent humanitarians in the world. He was introduced to humanitarian work by one of his colleagues to a Jewish charity where Adam Milstein donated 10% of his income to the less privileged. As a result, he founded the Adam and Gila Milstein in 2000. His wife also founded the SifriyatPijamaB’America. The SifriyatPijamaB’America helps in accessing the Jewish values and language by providing them with Hebrew books on a monthly basis. More than 15000 families are beneficiaries of this project.

Adam Milstein aims at bettering his community and ensuring that the youngsters of his community find pride in their culture. He contributes approximately $1 million to charitable organizations, empowering Jewish education and Pro-Israel Advocacy through the Milstein Family Foundation.

Due to his commitment to humanitarian activities, Adam Milstein has become a role model to many individuals globally. This year, Adam Milstein has been listed position 187 in the top 200 most prominent influential humanitarians in the world. Following this ranking, he is also among the top 100 persons in the world who influence the Jewish community positively.

Besides the philanthropic work, Adam Milstein is the managing director of the Hager Pacific Properties. The real estate is based in California. He is well recognized for his expertise in the entrepreneurship world due to his pragmatic and astute moves. Well, this is a lot of success and responsibility for one individual. When Adam Milstein is asked how he has achieved everything he has, his very precise. He says;

  • He does not have any rules to follow; he simply ensures that he does his best in everything he decides to do. He says he does not set specific goals because they limit him.
  • He outsources his work, but if the assignee does not deliver in time, he does it himself. He simply avoids over dependency; he does a lot by himself.
  • The other factor that attributes to his success is persistence and consistency. He is self-driven and won’t stop what he’s doing until he achieves it. He is also consistent in his line of work.

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NewsWatch TV can Provide Sustainable Growth to Your Business or Company

NewsWatch TV has remained a potent source of news and information for the past twenty seven years. With their unique format of three to five minute segments, NewsWatch has developed an audience, and a staying power unlike any news show that came before. Going into production in March of 1990, NewsWatch TV has went from a once monthly broadcast, to weekly airing on AMC, ION, and an assortment of local affiliates. Hosts Susan Bridges, Michelle Ison, and Andrew Tropeano deliver news on a variety of fields including consumer product news, advancing medicine and technology, and multitude of others, resulting in a eclectic, yet cohesive, format that brings new information and news to a vast audience.

Working with a number of notable Fortune 500 companies, such as Sony, Siemens, Body Glove, Audi, and more, NewsWatch TV have established themselves as a high quality production who are committed to providing the best coverage for their clients and audience. The format of the series allows for a multitude of companies, businesses, and corporations to showcase their upcoming, and available, projects, products, and promotions and to reach an audience they may have not been able to before. Broadcasting, in all markets in the United States, NewsWatch has been able to provide segments to over 95 million households.

Avanca, an up and coming electronics developer, used NewsWatch TV’s ability to connect them with auidences all over the nation to enhancing funding to their Indiegogo campaign, with extreme success. Attempting to fund work on the ‘Ockel Sirius B Pocket PC’ Avanca created a crowdfunding goal of $10,000 in thirty days. Not only did the one minute promotional segment aired on NewsWatch TV help Avanca achieve their goals, the company garnered $456,551, which was 2,939% of their original goal. Nathalie van Wijkvliet, Marketing Director for Avanca, says that she would highly recommend NewsWatch to any business looking for a way to provide sustainable growth.

Roberto Santiago Brings Attention to Shopping Mall Issues

For years, there were shopping malls that struggled to stay afloat. These malls had issues because of the economy in Brazil and that made things harder for them to do business. Many of them actually closed because they were not able to meet the demands that were going on in the economy around them. This was something that affected even the biggest and best malls in Brazil, but it did not touch the Manaira Mall. Roberto Santiago had created the Manaira Mall to be recession-proof. He wanted the mall to be different from the rest and that’s what allowed him to make the right choices in business. It also allowed him the chance to show people how they could do different things when they were working toward a more positive experience. The Manaira Mall made it easier for people to try different things.


Bringing attention to the issues that are happening in the shopping malls around the world is part of what made Roberto Santiago do what he could do to make Manaira better. The mall was supposed to be something that would be different from the rest and that’s what Roberto Santiago intended to do with it when he first started it. From the beginning, he knew he could do his best and show people there would be new options they could benefit from. Before the Manaira Mall, Brazil didn’t have malls that had unique options. Instead, they were all just the same and they all had the same things going on in them.


For Roberto Santiago, this meant he would need to try and help people realize there were different options they could use to make the mall better. In fact, he had always wanted to show people what could happen if a mall got too big and that’s what happened with Manaira. The mall became a tourist destination and that was what allowed Roberto Santiago the chance to try and make things easier on different people. He knew he would need to create a hotel that was adjacent to the mall so he would be able to bring attention to all the issues of people staying at other hotels.


The hotel was a chance for Roberto Santiago to make sure he could work on other things aside from the Manaira Mall. The point of the hotel was to give back to the community and to give them what they were looking for. Roberto Santiago always made sure the mall was growing and the hotel was going to be the same way. He designed it with the same standards as the hotel and that’s what helped him make the best choices in the business and for the businesses he worked with.